Meeting #10 – When the market dreams of direct flights to NY or Buenos Aires, is airport route development a job for professionals or a fool’s errand?
It is often debated who is The Customer of an airport company – is it an airline or a passenger? Knowing the answer sets marketing USP‘s and sales pitch straight for airport route development teams. How Lithuanian airports compare to other countries?
It takes a while to know the steps of the airport – airline crazy tango. But who is leading the dance? Who is making the decisions on new destinations, frequencies, schedules? Shall we fly VNO to JFK direct one day?
Some airlines are notoriously known for aggressive approach to doing business or even leaving airports in cases of major disagreements, some do it quietly and never look even at the region. So how to say NO to your biggest customer‘s demands?
Who is making money in the business after all?