Kazimieras Simonavicius University (KSU) was represented at the 2024 EAIE (European Association for International Education) Exhibition in Toulouse from September 17-20 by Ingrida Kutkienė, Head of International Relations. Kutkienė participated in the workshop titled “Future-proofing Your Funnel: Unlocking Gen Alpha Insights for Student Recruitment Excellence,” led by Alejandra Otero (getNEOus, USA) and Menno Kramer (Utrecht University).

The workshop focused on equipping educational institutions to engage Generation Alpha, the cohort expected to start their educational journeys in the coming two years. Alejandra and Menno guided participants through the latest recruitment strategies tailored for Gen Alpha, offering an immersive experience filled with practical activities and case studies. These tools aim to help institutions future-proof their recruitment efforts and meet the expectations of this new generation.

Ingrida Kutkienė shared, “This workshop provided me with valuable insights into adapting our recruitment strategies for the next generation. The emphasis on innovation and engaging prospective students as co-creators aligns perfectly with KSU’s forward-thinking approach.” Kutkienė further noted that EAIE serves as an exceptional platform for networking, fostering inspiring projects, and strengthening connections with both new partners and long-standing colleagues.

More about the event: EAIE Toulouse 2024 | International Education conference