The world of fashion is ever-evolving, presenting limitless opportunities for those passionate about its dynamic landscape. Greta Kukštaitė, a renowned fashion journalist and co-founder of the “Fashion Academy,” exemplifies the boundless potential within the industry. Her story, from childhood dreams to professional achievements, is a testament to the power of dedication and creativity.

A Childhood Dream Turned Reality

Greta’s fascination with fashion began at a young age. “I started ‘publishing’ fashion magazines when I was very young,” she reminisces. From drawing covers to crafting articles and imaginary celebrity interviews, Greta’s early experiences laid the foundation for her future career. Today, she is a celebrated writer for Elle magazine, covering a myriad of fashion topics.

The Academic Journey

After finishing school, Greta pursued her passion at Kazimieras Simonavičius University (KSU), the only institution in Lithuania offering a Fashion Industry study program. “Deciding what to study was easy – I knew I wanted to work in fashion,” Greta recalls. The university provided her with invaluable knowledge and inspiration from esteemed professors like fashion guru Prof. Eugenijus Skerstonas. Contrary to common misconceptions, KSU’s program focuses on fashion business, communication, and management, rather than just pattern-making and sewing. “The fashion industry is vast, with countless areas for self-realization and a need for a wide range of competencies,” Greta explains.

The Birth of Fashion Academy

During her time at KSU, Greta conceived the idea of creating a fashion academy for enthusiasts. This dream materialized in early March when she, in collaboration with KSU, founded the “Fashion Academy.” The academy offers an 8-week program for high school students, university students, and fashion enthusiasts, aiming to broaden horizons and help participants explore their future dreams. “It’s important to start realizing oneself as early as possible,” Greta emphasizes, encouraging continuous learning and the pursuit of new opportunities.

A Unique Educational Experience

The “Fashion Academy” stands out as the first of its kind in Lithuania. Participants have the opportunity to engage with prominent experts in various fashion fields, including design, styling, communication, technology, and haute couture. They also gain insights into finding their niche within the fashion world. Greta attributes the academy’s success to the professionalism of its lecturers, who bring diverse experiences from both local and international fashion scenes.

Positive Feedback and Future Ambitions

The initial feedback from academy participants has been overwhelmingly positive. “Participants have mentioned gaining courage, self-confidence, and a better understanding of career opportunities in fashion,” Greta shares. KSU’s rector, Prof. Dr. Jolanta Bieliauskaitė, expresses pride in the successful careers of the university’s fashion industry graduates. She highlights the university’s ambition to expand its fashion studies at both the bachelor’s and master’s levels, responding to industry trends and the growing demand for skilled professionals.

“We plan to continue educating experts capable of navigating the multifaceted fashion industry, adapting to technological changes, and promoting ethical and sustainable fashion practices,” says the rector. “Greta is a shining example of our ambitious and active graduates, and projects like ‘Fashion Academy’ demonstrate the valuable partnership between alumni and the university.”