The Master’s study programme in Fashion Management at University is designed for ambitious professionals looking to master the complexities of the fashion industry. This programme provides in-depth knowledge of market trends, consumer behavior, technological advancements, and sustainability, ensuring students are prepared for leadership roles in this ever-evolving field. With a strong emphasis on entrepreneurship and innovation, the programme equips graduates with the skills to manage fashion businesses, develop brand strategies, and implement forward-thinking solutions in a highly competitive market. Whether you aim to launch your own venture or lead within global fashion companies, this program prepares you for success in the dynamic world of fashion.

The Master’s in Fashion Management programme offers a comprehensive curriculum that equips students with the skills needed to excel in the dynamic fashion industry. The study subjects include Fashion Business Strategy, where students analyze market positioning and competitive advantage, and Consumer Behavior in Fashion, which explores purchasing trends and psychological factors influencing fashion choices. Fashion Branding & Digital Marketing focuses on building strong brand identities and leveraging digital tools, while Sustainable Fashion & Ethical Practices examines responsible production and circular economy principles. The programme also delves into Fashion Technology & Innovation, covering AI, big data, and digital transformation, as well as Entrepreneurship & Startups in Fashion, providing insights into launching and scaling a business. Students will also gain expertise in Luxury Brand Management, Retail & E-commerce Management, and Financial Management in Fashion, ensuring they are well-versed in business operations and revenue strategies. Additional subjects such as Fashion Law & Intellectual Property address brand protection and legal frameworks, while Trend Forecasting & Market Analysis helps students anticipate future industry movements. The curriculum is rounded out with Project Management in Fashion, ensuring graduates can efficiently plan and execute fashion-related projects. This interdisciplinary approach, combining theory with hands-on learning, prepares students to take on leadership roles and drive innovation in the global fashion market.