The Bachelor’s in Cinema Industry Management programme equips students with the knowledge and skills to navigate the dynamic world of film production, distribution, and marketing. This programme blends creativity with business acumen, preparing graduates to manage film projects, develop successful distribution strategies, and understand the evolving trends in the global cinema industry. With a strong focus on both artistic and commercial aspects, students gain hands-on experience in film production management, budgeting, marketing, and audience engagement, ensuring they are ready to lead in the competitive film and media sector.

The Bachelor’s in Cinema Industry Management programme provides students with the knowledge and skills necessary to succeed in the fast-evolving film and media industry. The curriculum covers Film Industry and Market Trends, offering insights into the global film landscape and emerging business models, and Film Production and Project Management, where students learn to oversee the entire filmmaking process from development to post-production. Screenwriting and Story Development focuses on crafting compelling narratives for various formats, while Budgeting and Financial Management in Film ensures students understand cost structures, investment strategies, and financial planning in the cinema business. Students also study Marketing and Distribution of Films, developing skills to promote and distribute content in the digital and traditional marketplace, and Intellectual Property and Film Law, which explores copyright, licensing, and legal frameworks within the industry. The programme includes Audience Analysis and Consumer Behavior, helping students understand viewing trends and engagement strategies, as well as Digital Technologies in Cinema, which introduces innovations like virtual production, AI, and streaming platforms. Additional subjects such as International Film Business Strategies and Sustainability in the Film Industry prepare students for managing global productions and implementing environmentally responsible filmmaking practices. The curriculum also emphasizes Film Festivals and Event Management, equipping students with the skills to organize and promote film-related events.

Combining theoretical foundations with hands-on experience, this programme prepares graduates for careers in film production, distribution, marketing, and media entrepreneurship, enabling them to take on leadership roles in the cinema industry.

*Programme is being accredited