Vilma Butrimaitė-Mikšionė is a successful entrepreneur, co-owner, and managing partner at Academia Dominorum. Her daily work involves business development tasks such as sales, marketing, customer service, and communication. Currently, Vilma is pursuing a Master’s degree in Integrated Communication at Kazimieras Simonavicius University (KSU). In this interview, she shares insights about her career and her experience at KSU.

What influenced your decision to pursue a Master’s degree in Integrated Communication at KSU?

Academia Dominorum is celebrating its fifth year in business. Through this venture, I’ve grown personally, expanded my knowledge, and met many new people. My extensive leadership experience in aviation industry has allowed me to share the competencies I’ve gained, such as leadership skills, planning, process improvement, and team development. I’ve always wanted to share my expertise and knowledge, which is why I continually pursue learning. For me, lifelong learning is the “engine” that drives me forward. In today’s dynamic world, I can’t imagine myself progressing without self-improvement and new knowledge.”

Why did you choose to study Integrated Communication at KSU?

Communication plays an essential role in life, whether viewed through an organizational or personal lens. It’s the core that connects other areas like leadership, communication, collaboration, processes, and project management. This realization led me to pursue a Master degree in Integrated Communication at KSU.

I chose KSU based on a recommendation from a colleague who had studied there. He spoke highly of the quality of education and the lecturers.

Is it possible to balance studies and business? How do you manage it?

I really like the saying, ‘If you want and can’t, it means you don’t want enough.’ There’s a lot of truth to it. When you have a clear goal, set your direction, and focus on it, anything is possible. It’s just a matter of prioritization. The flexible study schedule, accommodating lecturers, and small class sizes make it easier to balance studies with my other responsibilities.

What has been your biggest discovery while studying for your Master’s?

I’ve realized that when you have practical work experience, studying becomes even more interesting and beneficial. Some lecturers have also shared that classes with students who have work experience are more engaging and valuable. It creates a reciprocal learning environment where both students and lecturers gain insights.

What are the Integrated Communication studies like at KSU?

The studies are incredibly diverse in terms of subjects. They cover a wide range of communication areas, from personal branding to legal communication regulation, as well as strategic planning and management. One key takeaway is that it’s not just about what we communicate, but also how we communicate. Communication is a dynamic, ever-evolving process that adapts to changes in the environment, audience, and technology.”

How would you describe the lecturers in the programme?

For me, the greatest value comes from the lecturers who are practitioners in their fields, and the majority of KSU’s lecturers are just that. It’s been extremely beneficial and interesting to learn not only theoretical concepts but also to hear about their personal and professional experiences.

Are you applying the knowledge you’ve gained at KSU in your work?

Absolutely, yes.

What would you say to colleagues who are unsure about starting their studies?

I would share this interview because it highlights only the best aspects of studying at KSU! But seriously, the best investment you can make is in yourself. I would encourage anyone to start studying without delay.

What three words best describe KSU?

– Modern/innovative

– Compact (small student groups)

– Flexible (flexible study schedule)

What is your life motto?

Everything starts with the ability to understand yourself. Once you understand yourself, you can better understand those around you and encourage their growth as well.