Bachelor of Business Management
Full-time studies
Duration – 3,5 years
Language – English or Lithuanian
Location – Vilnius
Tuition fee per year: 3400 EUR (+application fee 100 EUR for non EU students)

More about studies – here.

Do you have any questions?

Contact: admission@ksu.lt

About the programme

Marketing is one of the essential functions of the business organization, and profession in this field falls into the lists of the most promising future occupations. The aim of the Marketing and Advertising programme of studies is to train highly qualified marketing specialists, able to develop and implement marketing strategies, to be familiar with and qualified to choose the most suitable means of communication.

The Marketing and Advertising degree programme develops the student ability to build strategy, to set goals, to develop creative ideas and implement them. Here students will acquire the knowledge of marketing, consumer cognitive psychology, research and analysis and other, which help predict the needs of people and even the build their liking. Great attention is focused on the studies of modern communication and media, applying innovative, student-oriented learning methods: creative projects, team work. These studies aim to develop the capacity to create and implement creative ideas.

Program unique features

Possibility to combine studies and work

Small group of students, individual attention to each student

Professors and Lecturers are experts in their fields

After graduation you will be able to:

  • Implement creative ideas in business;
  • Plan advertising and media;
  • Increase brand awareness;
  • Create image and promotion of the product, service and organization;
  • Conduct market research;
  • Understand and analyze consumer behavior;
  • Use modern media and innovative technologies for communication;
  • Increase sales and revenue;
  • Work with audio and video equipment, computer graphics programs.


The aim of the internships in organizations is to enable students to participate directly in various activities, to propose and implement their ideas, to receive counseling assistance from the internship supervisors, to choose the internship placement and to prepare the academic internship assignment. It is important to ensure that the student is well prepared to enter marketing and advertising activities in order to achieve the main goal of the internship – to acquire practical and theoretical knowledge that will develop the skills needed for the job market.

Career prospects

Study subjects

  • Theory of economics
  • Innovation management and creativity
  • Integrated marketing communication
  • Project on integrated digital and creative marketing campaign simulation
  • Intellectual property law
  • Theory of communication
  • Marketing statistics and methodology
  • Marketing, management and integrated advertising workshops
  • Sales management
  • Product and brand marketing methods
  • Professional job placement
  • Advertising industry
  • Advertising and media planning
  • Psychology of advertising
  • Marketing
  • Marketing finance analysis and planning
  • Marketing strategies and methods of digital, financial and creative products
  • Media in marketing and advertising
  • Multimedia design
  • Social psychology
  • Project on strategic marketing
  • Applied mathematics
  • Direct, interactive and digital marketing
  • History and theory of management
  • Consumer behaviour
  • Project on business communication
  • Business management

Academic staff

















Why study in Lithuania?

Lithuania is one of the most bilingual and educated nation in Europe, which makes studying here an excellent opportunity to develop your prospects for an interesting career.

The telecommunications, digital media, biotech, aviation, and aeronautical engineering industries are distinctly strong in Lithuanian.

Another big reason why students choose to come to Lithuania is personal safety. Studying abroad can be obscure, especially if you’re leaving your friends and family behind.

Lithuania is an affordable option, Tuition fee and living cost compared to other countries is fairly low-priced.

You can earn while you learn, international students can work during their semesters, you would not require work permit as your study permit is enough to help you find a part time job.

According to surveys, 94.2% of foreign students would recommend studying in Lithuania to their friends. Currently there are students from 95 different countries of the world studying in Lithuania.


Living in Vilnius!

Vilnius is the capital of Lithuania and most international city in the Baltic region. Lithuania is a member of European union and Students enjoy all the benefits of it: euros as a currency, Visa free travel – Vilnius Airport offers direct flights to many European capitals.

The inhabitants of Vilnius are the most satisfied to live in their city of all 28 European Union capital cities, according to the latest Eurostat study.

The New York Times Ranks Vilnius as one of the best places to live.

Fun facts About Lithuania!

  • Basketball is the most popular sport and said to be the second religion of Lithuanians.  Several Lithuanian basketball players have gone up to the NBA’s Hall of Fame. The Lithuanian players who are currently in the NBA include: Jonas Valanciunas, Mindaugas Kuzminskas and Domas Sabonis. Ignas Brazdeikis.
  • Lithuanians Are Super aeronautical and love being in the air. Vilnius is the only capital in the world that you can fly a hot air balloon over.
  • Two famous Pilots Steponas Darius and Stasys Girėnas attempted a cross Atlantic flight from NYC to Kaunas, Lithuania.
  • Aerobatic flying is another specialty; Jurgis Kairys, the world championship even has a maneuver named after him: the Kairys Wheel.
  • Lithuania is a geographical centre of Europe. Jean-George Affholder, a scientist from the French National Geographic Institute determined that the geographic centre of Europe is located at 54°54′N 25°19′E, near a Lithuanian village named Purnuškės.
  • Lithuania has one of the fastest Internet connections in the World. Lithuania is the first country in Europe which has introduced the Local Breakout (LBO) technology, offering cheap mobile internet for travellers and allowing them to avoid big data roaming charges.
  • Lithuanian Language is one of the most ancient language of all time. The longest Lithuanian word is: “nebeprisikiškiakopūsteliaujantiesiems” which has 37 letters.
  • Lithuania is famous for being the only country in the World with its own official scent, called “The Scent of Lithuania”.
  • The Easter eggs are not brought here by some cute and fluffy bunnies, it is the Easter Granny (“Velykų Bobute”) who does that job in Lithuania.