About the programme
Marketing is one of the essential functions of an organization, brand or popular influencer activity today, and the profession in this field is on the list of the most promising, desirable and best paid professions of the future. The aim of the marketing and advertising study programme is to prepare highly qualified digital marketing specialists who can create and implement bold creative solutions and marketing strategies, know various digital tools and their possibilities, master various social networks and creative tools to implement ideas, know how to choose the most appropriate communication methods, knowledgeable managerial theoretical constructs.
Digital Marketing study programme focuses mainly on the aspects of digital marketing and advertising. There is also a strong focus on communication and modern media studies, innovative, student-centered study methods are applied: creative projects, individual and group work, case study, practical tasks in collaborative spaces. The programme develops students’ abilities to form various marketing strategies, set goals, develop and implement creative ideas, use digital tools, know crisis situations and brand management in the public space and e. commercial aspects. Students in this bachelor’s level study programme also gain marketing, consumer behaviour, user experiences, psychology, research and analysis techniques, and other knowledge that helps predict people’s needs and even shape their tastes.
The successful experience of students during their studies, easy employment with marketing specialists of the largest companies and extremely positive feedback from graduates about the study program undoubtedly encourages to invite all active, creative, courageous individuals to choose this study programme.
WANTS TO BECOME A LEADER OR MANAGER:
WANTS TO BE ABLE TO:
E-Commerce/ Innovation Management/ Communication Theories/ English language / Integrated Marketing Communication / Legal Aspects in the Digital Space / Business Communication and Negotiations / Basics of Digital marketing / Behavioural Pricing / The Economy of Happiness / Basics of Academic Researches / Social Media Analytics for Marketing / Media and Propaganda / Creativity/ Social Network Marketing and Consumer behaviour / Search Engine Marketing Business Analytics/ Video Content Creation and Viral Marketing / Organizational Behaviour / Leadership and Human Resource Management Brand management / Personal Branding / Creative Writing and Copywriting / Crisis Management in Public Space / Public relations/ User Experience / Graphic Design, etc.
doct. Deimantė Žilinskienė
Lecturer, Head of Business Innovation School
SEO, Google AdWords, Instagram, Reach, Insight, Influencer, Brand and similar keywords are just part of an exciting study and a successful career path. This study programme provides students not only with knowledge and methods of marketing science theory, but our faculty, most of whom are practitioners – experts in their field, share cases from their professional experience to learn about the latest trends that work “here and now” without waiting until all this goes down to the textbooks.
At KSU, I have acquired knowledge that is useful and relevant to today, helping to better understand the ever-changing global business changes and to see future trends. It is worth studying at KSU because you can learn a lot about the world around you, as well as about yourself.
Lithuania is one of the most bilingual and educated nation in Europe, which makes studying here an excellent opportunity to develop your prospects for an interesting career.
The telecommunications, digital media, biotech, aviation, and aeronautical engineering industries are distinctly strong in Lithuanian.
Another big reason why students choose to come to Lithuania is personal safety. Studying abroad can be obscure, especially if you’re leaving your friends and family behind.
Lithuania is an affordable option, Tuition fee and living cost compared to other countries is fairly low-priced.
You can earn while you learn, international students can work during their semesters, you would not require work permit as your study permit is enough to help you find a part time job.
According to surveys, 94.2% of foreign students would recommend studying in Lithuania to their friends. Currently there are students from 95 different countries of the world studying in Lithuania.
Vilnius is the capital of Lithuania and most international city in the Baltic region. Lithuania is a member of European union and Students enjoy all the benefits of it: euros as a currency, Visa free travel – Vilnius Airport offers direct flights to many European capitals.
The inhabitants of Vilnius are the most satisfied to live in their city of all 28 European Union capital cities, according to the latest Eurostat study.
The New York Times Ranks Vilnius as one of the best places to live.