Bachelor of Business Management


Full-time studies
Study form – On-campus
Duration – 3,5 years (210 ECTS)
Language – English
Location – Vilnius
Tuition fee per year – 4000 Eur (EEA ); 5000 Eur (non-EEA)
Studies commence – September 1st, 2022
Admission steps 

Integrated ‘Fast Track Digital Marketing Career Mentorship Programme’! 

About the programme

Marketing is one of the essential functions of an organization, brand or popular influencer activity today, and the profession in this field is on the list of the most promising, desirable and best paid professions of the future. The aim of the marketing and advertising study programme is to prepare highly qualified digital marketing specialists who can create and implement bold creative solutions and marketing strategies, know various digital tools and their possibilities, master various social networks and creative tools to implement ideas, know how to choose the most appropriate communication methods, knowledgeable managerial theoretical constructs.

Digital Marketing study programme focuses mainly on the aspects of digital marketing and advertising. There is also a strong focus on communication and modern media studies, innovative, student-centered study methods are applied: creative projects, individual and group work, case study, practical tasks in collaborative spaces. The programme develops students’ abilities to form various marketing strategies, set goals, develop and implement creative ideas, use digital tools, know crisis situations and brand management in the public space and e. commercial aspects. Students in this bachelor’s level study programme also gain marketing, consumer behaviour, user experiences, psychology, research and analysis techniques, and other knowledge that helps predict people’s needs and even shape their tastes.

The successful experience of students during their studies, easy employment with marketing specialists of the largest companies and extremely positive feedback from graduates about the study program undoubtedly encourages to invite all active, creative, courageous individuals to choose this study programme.



  • Diagnostic Digital Marketing competencies tool is integrated in the study programme
  • Fast Track digital marketing career mentorship study programme with additional career and personal branding mentorship and certificates are includes into the study programme
  • Additional sources for self-studies to master your competencies! Platform for digital marketing case studies, podcasts, tests
  • Well – known digital marketing experts as your lecturers from all over the world, who are working with such brands as Google!
  • Real digital marketing projects creation with digital marketing agencies for real huge and very well-known business clients!
  • Hands-on activities and study modules, such as Digital Advertising Design or WebPages creations!



  • Head of the Marketing Department;
  • Digital Marketing or Communication specialist;
  • Market Researcher;
  • Media Planner;
  • Creative Manager;
  • Professional products added values creator;
  • Sales Manager;
  • User Experience or Branding expert;
  • E-commerce specialist.


  • Implement creative ideas in business organizations; 
  • Plan advertising and media;
  • Expand brand awareness;
  • To create the image and advertisement of a product, service and organization;
  • Conduct market research;
  • Understand and analyze consumer behavior and behavioral pricing; 
  • Use modern media and innovative technologies for communication;
  • Increase sales and revenue;
  • Work with audio and video equipment, computer graphic programs.


E-Commerce/ Innovation Management/ Communication Theories/ English language / Integrated Marketing Communication / Legal Aspects in the Digital Space / Business Communication and Negotiations / Basics of Digital marketing / Behavioural Pricing / The Economy of Happiness / Basics of Academic Researches /  Social Media Analytics for Marketing / Media and Propaganda / Creativity/  Social Network Marketing and Consumer behaviour /  Search Engine Marketing Business Analytics/ Video Content Creation and Viral Marketing / Organizational Behaviour / Leadership and Human Resource Management Brand management / Personal Branding   / Creative Writing and Copywriting / Crisis Management in Public Space / Public relations/ User Experience / Graphic Design, etc.

KSU Community speaks

Deimantė Žilinskienė
Lecturer, Director of Business School

SEO, Google AdWords, Instagram, Reach, Insight, Influencer, Brand and similar keywords are just part of an exciting study and a successful career path. This study programme provides students not only with knowledge and methods of marketing science theory, but our faculty, most of whom are practitioners – experts in their field, share cases from their professional experience to learn about the latest trends that work “here and now” without waiting until all this goes down to the textbooks.

Gintautas Pagojus

At KSU, I have acquired knowledge that is useful and relevant to today, helping to better understand the ever-changing global business changes and to see future trends. It is worth studying at KSU because you can learn a lot about the world around you, as well as about yourself.


Academic staff




Lect. Deimantė Žilinskienė


Lect. Gintarė Gulevičiūtė


Lect. Jarūnė Narkevičiūtė

Why study in Lithuania?

Lithuania is one of the most bilingual and educated nation in Europe, which makes studying here an excellent opportunity to develop your prospects for an interesting career.

The telecommunications, digital media, biotech, aviation, and aeronautical engineering industries are distinctly strong in Lithuanian.

Another big reason why students choose to come to Lithuania is personal safety. Studying abroad can be obscure, especially if you’re leaving your friends and family behind.

Lithuania is an affordable option, Tuition fee and living cost compared to other countries is fairly low-priced.

You can earn while you learn, international students can work during their semesters, you would not require work permit as your study permit is enough to help you find a part time job.

According to surveys, 94.2% of foreign students would recommend studying in Lithuania to their friends. Currently there are students from 95 different countries of the world studying in Lithuania.


Living in Vilnius!

Vilnius is the capital of Lithuania and most international city in the Baltic region. Lithuania is a member of European union and Students enjoy all the benefits of it: euros as a currency, Visa free travel – Vilnius Airport offers direct flights to many European capitals.

The inhabitants of Vilnius are the most satisfied to live in their city of all 28 European Union capital cities, according to the latest Eurostat study.

The New York Times Ranks Vilnius as one of the best places to live.

Fun facts About Lithuania!

  • Basketball is the most popular sport and said to be the second religion of Lithuanians.  Several Lithuanian basketball players have gone up to the NBA’s Hall of Fame. The Lithuanian players who are currently in the NBA include: Jonas Valanciunas, Mindaugas Kuzminskas and Domas Sabonis. Ignas Brazdeikis.
  • Lithuanians Are Super aeronautical and love being in the air. Vilnius is the only capital in the world that you can fly a hot air balloon over.
  • Two famous Pilots Steponas Darius and Stasys Girėnas attempted a cross Atlantic flight from NYC to Kaunas, Lithuania.
  • Aerobatic flying is another specialty; Jurgis Kairys, the world championship even has a maneuver named after him: the Kairys Wheel.
  • Lithuania is a geographical centre of Europe. Jean-George Affholder, a scientist from the French National Geographic Institute determined that the geographic centre of Europe is located at 54°54′N 25°19′E, near a Lithuanian village named Purnuškės.
  • Lithuania has one of the fastest Internet connections in the World. Lithuania is the first country in Europe which has introduced the Local Breakout (LBO) technology, offering cheap mobile internet for travellers and allowing them to avoid big data roaming charges.
  • Lithuanian Language is one of the most ancient language of all time. The longest Lithuanian word is: “nebeprisikiškiakopūsteliaujantiesiems” which has 37 letters.
  • Lithuania is famous for being the only country in the World with its own official scent, called “The Scent of Lithuania”.
  • The Easter eggs are not brought here by some cute and fluffy bunnies, it is the Easter Granny (“Velykų Bobute”) who does that job in Lithuania.